This Privacy Policy explains how GoCar Cancún (the “Website”, “we”, “us”, “our”) collects, uses, stores, and protects personal data when you use our website and services. By using the Website, you agree to the practices described in this Privacy Policy.

1. Who We Are

GoCar Cancún operates as an online car rental comparison and booking platform. We help users compare offers from third-party car rental partners and complete reservations online. For certain steps of the booking process, your data may be shared with the rental partner and service providers necessary to deliver the reservation.

2. Information We Collect

We may collect the following categories of information:

Personal details: name, surname, email address, phone number, country of residence.
Booking details: pickup and drop-off location, dates and times, vehicle preferences, driver age (if required), additional services selected.
Payment-related details: payment status, transaction identifiers, and confirmation details. We do not store full card numbers. Payments are processed by secure payment providers.
Technical data: IP address, device type, browser information, operating system, referral source, approximate location (based on IP), and website interaction data.
Cookies and tracking data: identifiers used to remember preferences, measure performance, and improve marketing effectiveness.

3. How We Use Your Information

We use personal data to:

Provide the service, display offers, and process your booking request.
Send booking confirmations, vouchers, and important service messages.
Provide customer support and respond to inquiries.
Improve the Website, prevent fraud, and enhance security.
Analyze usage to improve performance, content, and user experience.
Comply with legal obligations and enforce our terms.

4. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your personal data based on one or more of the following legal grounds:

Contract: processing is necessary to provide booking services and deliver the reservation.
Legitimate interests: improving the Website, preventing fraud, maintaining security, and analytics.
Consent: for certain cookies and marketing communications where required by law.
Legal obligation: compliance with applicable laws and regulations.

5. Sharing Your Information

We may share your information with:

Car rental partners: to confirm availability, create and manage your reservation, and provide the vehicle.
Payment providers: to process payments securely and confirm transactions.
Technology and hosting providers: to host the Website, maintain infrastructure, and deliver communications (email/SMS).
Analytics and advertising partners: to measure traffic and improve marketing performance (where permitted and, when required, based on consent).
Legal and compliance: if required by law, court order, or to protect our rights and users.

We do not sell your personal data.

6. Cookies and Similar Technologies

We use cookies and similar technologies to ensure the Website works properly, remember preferences, analyze performance, and support advertising. Cookies may include:

Essential cookies: required for the Website to function (e.g., session and security).
Functional cookies: remember your settings and preferences.
Analytics cookies: help us understand usage and improve the Website.
Marketing cookies: help measure campaigns and show relevant ads.

You can control cookies via your browser settings and, where available, our cookie consent tools. Disabling certain cookies may affect website functionality.

7. Data Retention

We keep personal data only as long as necessary for the purposes described in this policy, including providing services, meeting legal obligations, resolving disputes, and enforcing agreements. Retention periods may vary depending on the type of data and applicable legal requirements.

8. International Data Transfers

Your data may be processed in countries outside your country of residence, depending on where our service providers and rental partners operate. Where required, we use appropriate safeguards (such as contractual protections) to help ensure your data is protected.

9. Security

We take reasonable technical and organizational measures to protect personal data from unauthorized access, alteration, disclosure, or destruction. However, no online platform can guarantee absolute security.

10. Your Rights

Depending on your location, you may have rights regarding your personal data, including:

Access to your personal data
Correction of inaccurate or incomplete data
Deletion of personal data (where applicable)
Restriction or objection to processing (where applicable)
Data portability (where applicable)
Withdrawal of consent (where processing is based on consent)

To exercise your rights, contact us using the details provided below.

11. Children’s Privacy

Our services are not intended for children under 16 (or the minimum age required by local law). We do not knowingly collect personal data from children.

12. Third-Party Links

The Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those third parties. Please review their privacy policies before providing personal data.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised effective date.

14. Contact Us

If you have questions about this Privacy Policy or your personal data, please contact us via the contact information published on the Website.